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Question

What is the difference between a needs assessment and a program evaluation?

A needs assessment comes before a program and asks what a community needs. A program evaluation comes during and after and asks whether the program is working.

In short

A needs assessment comes first and asks what problems a community has and which ones to tackle. A program evaluation comes later and asks whether the program you chose is being delivered as planned and is making a difference. One tells you what to do; the other tells you whether it is working.

The short version

Needs assessment Program evaluation
When Before you choose or fund a program While the program runs and after
Main question What does our community need most? Is our program working, and why?
Typical data Existing data, community surveys, focus groups, key informant interviews Program records, participant surveys, outcome measures over time
Result A set of priorities and a plan Findings on delivery and results, with recommendations

How they fit together

In SAMHSA's Strategic Prevention Framework, assessment is the first step and evaluation is the last, with capacity building, planning and implementation in between. The framework is a cycle, so your evaluation findings feed the next assessment.

An example

A town worried about youth substance use might start with a needs assessment: a youth survey, local data and conversations with parents and school staff. If vaping stands out, the coalition chooses a prevention strategy and an evaluation then measures whether students' views and vaping rates change over the next survey cycles.

Need help with either one? Talk to us.

Frequently asked questions

Do we need both?
Often, yes. Many grants expect a needs assessment to justify the program and an evaluation plan to measure it. The assessment's data also becomes the baseline your evaluation compares against.
Can the same team do both?
Yes, and it helps. When the same people run the assessment and the evaluation, the measures line up from the start.

Sources

  1. Strategic Prevention Framework, Substance Abuse and Mental Health Services Administration (opens in a new tab)
  2. A Guide to SAMHSA's Strategic Prevention Framework, SAMHSA (2019) (opens in a new tab)

Planning an evaluation, assessment or survey?

Tell us about your program, your community and your deadlines. The first conversation is how we figure out what you actually need.